Google Ad. is known as Google AdWords. Google created AdWords as an advertising system to assist businesses in reaching their target markets online via its search engine platform and partner sites. These partner sites serve a text or picture ad that shows on the page after a user searches for keywords and phrases related to a company’s products or services. AdWords advertising on Google.com are normally displayed in particular areas at the top and right of the search results page.

You may use Google AdWords to target keywords relating to your brand, goods, services, and industry. Customers who search for these terms will see your store’s ad. You only pay when a person clicks on your ad and goes to your website or phones your company via “click to call.”

Marketers rely on Google Ads as a promotion platform because it allows them to:

. Attract more consumers by showing ads 

. Reach your products & services local to global audience

. Reach your target audience at the right time with segmentation and personalization